During Luca's tenure with Union Perks Plus (UPP), he took on a pivotal role in laying the foundation for the platform's growth and development. In just a few short months, he spearheaded a comprehensive overhaul that allowed them to move from the initial application revamp to the successful platform launch. This achievement marked the beginning of a journey towards scaling the platform and optimizing its performance. His role in this endeavor involved close collaboration with third-party development and design teams, ensuring that every aspect of the transformation was executed with precision and strategic foresight.

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In his role at Union Perks Plus (UPP), Luca embarked on a multifaceted approach to enhance and propel the platform to new heights.

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UI/UX Design:

• Took charge of reimagining UPP's user interface and experience, orchestrating a comprehensive redesign aimed at enhancing the platform's usability and visual appeal. This endeavor involved meticulous attention to detail and user-centric design principles, ensuring that every interaction was intuitive and engaging. The goal was to create an environment where users could effortlessly navigate and explore the array of perks and rewards on offer.

Product Management:

• ‍Responsibilities extended beyond design into the realm of product management. This involved overseeing the entire product lifecycle, from the initial concept to the eventual launch and ongoing growth phases. Luca worked closely with cross-functional teams to define product requirements, set strategic objectives, and ensure alignment with the evolving needs of our user base. Throughout this journey, adaptability and a forward-thinking approach were key as we navigated the dynamic landscape of digital products.

Brand Management & Design:

• ‍A critical aspect of our transformation was the revitalization of UPP's brand identity. Spearheading a comprehensive overhaul that encompassed everything from the logo and visual assets to messaging and tone. The aim was to create a brand that resonated with the target audience, instilling trust and loyalty. This included managing the consistent application of the new brand identity across all touchpoints, ensuring a cohesive and memorable brand experience for users.

Digital Marketing Expertise:

• In addition to the design and development aspects, Luca was instrumental in the digital marketing strategy. He formulated and executed SEO, SMO, and SMM strategies to optimize UPP's online presence. These efforts played a critical role in enhancing visibility and user engagement, thereby positioning the platform for success in a competitive market.