This project represents an unsolicited mobile app UI/UX functionality & re-design, and a brand strategy concept envisioned for A&W, aimed at enhancing the overall user experience of their mobile app. While not commissioned by A&W, it serves as a visionary proposal for potential improvements to their digital dining platform.

Content Ownership:

‍All images featured in this concept belong to the original content owned by aw.ca and have been utilized to enrich the design while respecting their brand identity.

The Problem:

The central challenge addressed in this concept was the user experience within the A&W app, which was perceived as lengthy and complex. Notably, the absence of coupons, offers, and a rewards program felt outdated in comparison to industry standards.

The Solution:

The proposed solution revolves around a comprehensive redesign of the app's dashboard and order processing system. Although only the initial three pages have been designed as a concept, the envisioned operational flow is detailed below:

UI/UX Design:

• The project encompasses a general UI/UX redesign, focusing on enhancing user interactions, aesthetics, and usability.

Login Page:

• The original app's design employed a full-image background, which could be overwhelming. In the concept, the design retains the essence of an A&W product shot while adopting a more streamlined and less distracting aesthetic.

Dashboard:‍

• Unlike the current app, which lacks a dashboard, this concept introduces a user-friendly dashboard. The dashboard allows users to access recent promotions, navigate the menu effortlessly, and readily access promotions and coupons. Additionally, it integrates a rewards points system, aligning with industry trends.
• A location section has been added, allowing users to conveniently set multiple or temporary locations, catering to various scenarios.

Menu Page:

• The redesigned menu page offers a larger, more modern design that enhances readability. Users can access detailed information and pricing for each menu item and add items to their cart directly from this page.
• The purchase process streamlines dining options (pick-up, delivery, takeout, etc.) during checkout, eliminating the need to select them before browsing the menu or exploring offers. This user-centric approach aims to simplify and improve the overall digital dining experience within the A&W app.